If you love to make clothing and accessories, you can make some extra money by selling your wares online. In order to get customers, you'll need to have great product photos. Taking fashion photos isn't necessarily intuitive, but fortunately there is advice that can help. Here are four tips that will help you take excellent product photos for your online shop:
1. Use live models.
In a pinch, you can use a mannequin to display your clothing and jewelry, but this tends to be much less effective. People need to be able to envision what your products will look like on an actual person. The best way to help your customers do this is by using live models for your product photos. Hire professional models, if possible. They have experience modeling products, and they will be able to choose poses that are dynamic and interesting. Some newer models may be willing to work on a barter system, trading their time for photos for their portfolio. If you're unable to hire models, using your friends and family members is better than placing your products on a mannequin.
2. Pay careful attention to your lighting.
Good lighting is the most important factor when it comes to taking good photos. Without good lighting, even the best camera won't be able to give you good pictures. You don't need to spend a lot of money on fancy studio lights. Natural lighting can give you a beautiful outcome. Take your photographs outside when the sun is out, but try to shoot in an area where you get ambient light without the glare of direct sunlight.
3. Choose an area without a distracting background.
Of course you want your product photos to be aesthetically pleasing. However, the most beautiful settings aren't necessarily the best backgrounds to use for product photos. When you shoot product photos, you want the focus to be on the model and the product. Using a lens with a short focal length can help by providing some natural background blur, but you should still try to choose settings with clean backgrounds that are not distracting. Avoid busy backgrounds or areas that are too colorful or heavily patterned.
4. Hire a professional makeup artist.
When a customer sees a product photo, they're taking in the overall look. Makeup is part of your model's look, which will help you tell the story of your product. When looking for a makeup artist for your photo shoot, look for professional editorial makeup services. Editorial makeup is more dramatic than everyday makeup, and it's perfect for high fashion photo shoots.